AYCH (pronounced as the letter H) is a contemporary ready-to-wear brand for both men and women based in Mexico.
Creative Director Antonio Dominguez set up his studio in Mexico City following a decade of working with luxury fashion brands across Europe. Each collection is a chapter of his story, an expression of his continuous development of ideas that embrace vibrancy in a mashed up evolutionary world.
The main focus of the brand, which is repeated each season, are the statement leather pieces using ethically sourced leathers that are produced in a family run tannery in Toluca, a small town outside Mexico City. This tannery produces the skins from the very beginning, using a recycling plant for the water and an ethical process for the different colour-ways using only vegetable dyes. This ongoing relationship let him to create a variation of pantone colour-ways, different thicknesses of skins adapted to the seasonal demands to concluded with experimental finishes and treatments.
AYCH plays with cuts and attentive detailing mixed with garments in technical fabrics, cottons and silks. Aspects of work wear, street wear and athleisure fuse together to create clothes that are representative of the designers daily life’s curiosities, like architecture, interior design and figurative art.